Biography & Design Philosophy

Serralunga's journey is a testament to Italian entrepreneurial spirit. The brand transitioned from leather goods to plastic processing during the postwar boom, introducing imported U.S. technology for rotational molding in the 1980s. Their studio Serralunga Design enabled the creation of seamless, lightweight, and sculptural objects that became instantly recognizable. Under the artistic direction of heads like Marco Serralunga, the brand began blending innovation with culture, collaborating with some of the world’s most acclaimed designers to turn utilitarian objects into design landmarks. The company philosophy embraces the fusion of art and industry, offering poetic, bold, and durable forms that elevate the quality of outdoor life.

Collaborations & Iconic Works

Over the decades, Serralunga Design has collaborated with design luminaries such as Zaha Hadid , Philippe Starck , Jean Marie Massaud , Ettore Sottsass and Raffaella Mangiarotti . These partnerships have resulted in visionary pieces like the Atmosfera floor lamp and Neoclassic planter. Notable collections such as the Lounge Cube stool reinterpret classic English style and minimalist geometry through the lens of contemporary outdoor living. The brand's ability to transform polyethylene into high-end decorative solutions is unmatched, often blurring the line between product and sculpture.

Recognition & Relevance

Serralunga's reputation as a leader in outdoor design is built on its commitment to quality, sustainability, and aesthetic vision. Products are 100% recyclable, UV-stabilized, and resistant to impact and weather extremes. Their Biella facility operates with solar energy, underscoring the brand’s eco-conscious mission. Internationally, Serralunga products are featured in high-profile locations, from Fidenza Village to resorts in the UAE and cultural spaces across Europe. The company has received accolades for both design innovation and sustainable production. Its unique combination of industrial capability and artistic flair makes it a favorite among architects, landscape designers, and private clients seeking bold and lasting impact. Discover more about Serralunga vases, Serralunga lighting designs or their furniture collections.