Radical Cuteness in Physical Form

The duo’s collaborative ethos is built on the idea that cuteness can be radical, transformative even; when expressed through sculptural and spatial design. Their pieces blend visual softness with bold physicality, creating a tension that feels both familiar and surprising. Their partnership with Gufram, a brand renowned for championing avant-garde and ironic design, brought this vision to life in one of their most notable pieces: the Flowie soft seat.

Flowie: A New Icon of Soft Power

The Supertoys Supertoys Flowie seat is a polyurethane lounge chair inspired by flower petals and fantasy-like proportions. Its plump contours and pastel finish radiate an unapologetically joyful presence, positioning it as both a sculptural artwork and a functional chair. Designed to foster comfort and whimsy, the Flowie Gufram chair has quickly become a symbol of emotional design in the post-digital era. As interest in experimental furniture grows, many seek to buy Flowie by Supertoys Supertoys or inquire about the Flowie price as a collectible and conversational design object.

Studio Identity and Conceptual Reach

As a contemporary Dutch design studio, Supertoys Supertoys offers more than furniture, they propose new ways of relating to space and one another. Their futuristic design pieces and contemporary decorative objects blur the lines between pop culture, craft, and digital fantasy, establishing a style that resonates across cultural and generational divides. Through their work, the duo explores how cuteness and vulnerability can be potent forms of resistance and healing. The Supertoys Supertoys design collection includes objects that are deliberately oversized, emotionally charged, and crafted to inspire playfulness and reflection.

Flowie and the Language of Joy

In collaboration with Gufram, Supertoys Supertoys brought their aesthetic and conceptual universe into the world of radical Italian design. The Flowie soft seat represents their vision in physical form, comforting yet subversive, decorative yet symbolic. It’s a conversation piece that functions as a place of rest, but also as a vessel of identity, imagination, and cultural commentary. Through chairs and easy chairs like Flowie, the duo continues to expand their creative language, offering an inviting alternative to cold minimalism and rigid formalism.