USE CODE BLACK15 FOR EXTRA 15% DISCOUNT ON ALL PRODUCTS

Your cart

Your cart is empty

Search by category

Discover Studio 65’s iconic Bocca Sofa and Capitello seat—symbols of pop art and radical Italian design in collaboration with Gufram. Buy now on SHOPDECOR®

STUDIO 65

Studio 65 is one of the most emblematic names in Italian radical design. Founded in 1965 in Turin by Franco Audrito, the collective originated from a group of architecture students, artists, and visionaries determined to challenge modernist orthodoxy. Their work, shaped by the social and cultural upheavals of the 1960s and 70s, embraced Pop Art, surrealism, and irony. Studio 65’s bold and symbolic design language reshaped global discourse on furniture and interior environments.

The Bocca Sofa and Beyond

Among Studio 65’s most iconic creations is the Bocca red lips sofa, designed in 1970 and produced by Gufram. Inspired by Salvador Dalí and Hollywood glam, the piece is a sculptural interpretation of sensuality and surrealism, shaped like a pair of red lips. Now a part of museums and private collections around the world, the Bocca red sofa is more than furniture: it’s a pop icon. Over the years, it has evolved into new forms, including the Bocca Unlimited version with luxurious bouclé wool upholstery, maintaining its status as a timeless and playful design object.

Pop Radicalism in Sculptural Form

Studio 65’s collaboration with Gufram also gave rise to the Capitello seat, another example of their capacity to blend classical references with postmodern subversion. Molded from polyurethane, this armchair takes the form of a broken Ionic column, making a witty critique of architectural history while offering a surprisingly ergonomic and comfortable seat. Together with chairs and easy chairs, creative armchairs and sofas, and contemporary decorative objects, Studio 65’s works embody a philosophy where concept, irony, and user experience intersect.

From Radical Interiors to Global Architecture

While the studio is celebrated for its playful objects, its architectural projects span from Europe to the Middle East. Under the direction of Franco Audrito and his partner Athena Sampaniotou, Studio 65 has led major projects in Saudi Arabia, Tunisia, Egypt, and beyond. Their holistic approach to design encompasses environmental consulting, 3D modeling, project management, and conceptual renderings. With offices in Turin and Riyadh, the studio continues to deliver high-quality architecture rooted in experimentation and collaboration.

Legacy and Cultural Archive

In 2015, Franco Audrito and his daughter Valentina founded “Il Mercante di Nuvole” (The Merchant of Clouds), a cultural association aimed at preserving Studio 65’s historical archive and promoting education through workshops, events, and exhibitions. Located in Turin, this space showcases the studio’s most iconic design objects, offering a living history of radical design. Whether seeking to buy Bocca Sofa Gufram pieces, explore Studio 65 Italian design, or understand the roots of pop art sofas, design lovers continue to look to Studio 65 for inspiration and bold originality.

CYBER WEEK DISCOUNT

0
Days
0
Hours
0
Minutes
0
Seconds

EXTRA 15% OFF ON THE ENTIRE CATALOGUE

DISCOUNT CODE: BLACK15

8 Results

Gufram Guframini Bocca miniature Gufram Red 011 - Buy now on ShopDecor - Discover the best products by GUFRAM design
Gufram Guframini Bocca miniature - Buy now on ShopDecor - Discover the best products by GUFRAM design

Gufram Guframini Bocca miniature

GUFRAM

€ 239,00 EUR

Unit price
per 

7 colors
  • Gufram Red 011
  • Gufram Ivory 335
  • Gufram Artic 006
  • Gufram Blue 012
  • Gufram Grass 602
  • +2 more
Gufram Guframini Capitello miniature - Buy now on ShopDecor - Discover the best products by GUFRAM design
Gufram Guframini Capitello miniature - Buy now on ShopDecor - Discover the best products by GUFRAM design

Gufram Guframini Capitello miniature

GUFRAM

€ 214,00 EUR

Unit price
per 

Gufram Attica TL coffee table in polyurethane - Buy now on ShopDecor - Discover the best products by GUFRAM design
Gufram Attica TL coffee table in polyurethane - Buy now on ShopDecor - Discover the best products by GUFRAM design

Gufram Attica TL coffee table in polyurethane

GUFRAM

€ 3.084,00 EUR

Unit price
per 

Gufram Attica seat in polyurethane - Buy now on ShopDecor - Discover the best products by GUFRAM design
Gufram Attica seat in polyurethane - Buy now on ShopDecor - Discover the best products by GUFRAM design

Gufram Attica seat in polyurethane

GUFRAM

€ 3.699,00 EUR

Unit price
per 

Gufram Capitello seat in polyurethane - Buy now on ShopDecor - Discover the best products by GUFRAM design
Gufram Capitello seat in polyurethane - Buy now on ShopDecor - Discover the best products by GUFRAM design

Gufram Capitello seat in polyurethane

GUFRAM

€ 10.279,00 EUR

Unit price
per 

Gufram Bocca Unlimited sofa with upholstery in bouclé wool Gufram Pumpkin 708 - Buy now on ShopDecor - Discover the best products by GUFRAM design
Gufram Bocca Unlimited sofa with upholstery in bouclé wool - Buy now on ShopDecor - Discover the best products by GUFRAM design

Gufram Bocca Unlimited sofa with upholstery in bouclé wool

GUFRAM

€ 9.966,00 EUR

Unit price
per 

25 colors
  • Gufram Pumpkin 708
  • Gufram Yellow 109
  • Gufram Red 011
  • Gufram Cherry 716
  • Gufram Wine 710
  • +20 more
Gufram Bocca Lady sofa Gufram Pink - Buy now on ShopDecor - Discover the best products by GUFRAM design
Gufram Bocca Lady sofa - Buy now on ShopDecor - Discover the best products by GUFRAM design

Gufram Bocca Lady sofa

GUFRAM

from € 11.241,00 EUR

Unit price
per 

2 colors
  • Gufram Pink
  • Gufram Black
Gufram Bocca red sofa - Buy now on ShopDecor - Discover the best products by GUFRAM design
Gufram Bocca red sofa - Buy now on ShopDecor - Discover the best products by GUFRAM design

Gufram Bocca red sofa

GUFRAM

€ 11.241,00 EUR

Unit price
per