Biography and Vision

Born in Beirut in 1971, Samer Alameen graduated with a double major in Fine Arts and Advertising, then worked in leading agencies before founding his studio in 2006. In 2012 he launched his own designs, shifting from brand narratives to crafted objects. A Master in industrial design at SPD, Milan (2014), strengthened his method; by 2016 he had opened a studio in the city. Exhibitions in Milan, Paris, Basel, London, Dubai and Beirut traced a path where memory, wit and restraint shape precise, contemporary pieces.

Opinion Ciatti Collaboration

With Opinion Ciatti, Alameen distills that approach into precise, versatile objects. The emblem is the Zenzero trolley, conceived as a silent host that circulates through the home with grace. Its metal frame and tactile accents evoke a refined steel and leather food trolley. Every proportion is calibrated so service feels fluid, controlled and beautifully discreet.

Iconic Product & Category

Designed for transitions, from kitchen to dining, study to terrace, the Zenzero trolley anchors the world of Kitchen carts. It reads as furniture, not equipment: a compact platform for glassware, coffee, or cocktails that embodies the idea of a true luxury bar trolley. In private residences and boutique hotels, it becomes a mobile ritual that structures moments without commanding attention.

Design Philosophy

Alameen sees every object as a concise script: approach, grasp, glide, pause, serve. That’s why his pieces look clear at a distance and rewarding up close. If you’re asking how to choose a bar trolley, start with footprint and route, shelves should secure bottles, wheels must roll quietly, and the handle should guide movement. Wondering how to style a bar cart? Work by layers and contrast: heights, textures, and a small vignette that signals hospitality.

Use & Purchase Guidance

In compact apartments, the Zenzero trolley doubles as a service island; during gatherings, it becomes a nimble bar. Durable finishes ease maintenance, while its visual lightness calms the room. Many clients begin with brand affinity, Samer Alameen Opinion Ciatti, or search intent such as buy luxury food trolley; either way, they meet an object that translates narrative into daily grace.