Park Woncheol - Shin Dong Rak: Blending Craft, Culture, and Imagination

Park Woncheol - Shin Dong Rak form a creative design duo known for fusing storytelling with functional design. With backgrounds in content design and interior architecture respectively, both designers graduated from Kookmin University in South Korea before establishing their creative paths across disciplines. Their works channel traditional art forms into contemporary objects, evoking emotion and wonder through simplicity, perfectly encaptured in their Progetti collaboration.

From Seoul to Milan: Where Heritage Meets Innovation

Shin Dong Rak, born in Seoul, brings expertise in interior architecture and production through his Milan-based studio URSPACE, founded in 2009. His deep knowledge of materials and manufacturing elevates the studio’s technical precision. Park Woncheol, originally an animation art director born in Cheongju, integrates narrative depth into his designs. He established MW Nest Design Studios, pursuing cross-disciplinary work inspired by fairytales, dreams, and cultural symbolism.

Designing a House that Tells the Time

Their collaboration with Progetti resulted in the creation of the iconic Progetti My House cuckoo clock, a playful and poetic reinterpretation of the classic cuckoo clock. Minimal yet expressive, the piece combines architectural clarity with a childlike spirit, perfectly reflecting the duo’s aesthetic of quiet innovation and emotional resonance. It’s not just a simple clock, but a design that gently speaks of home, belonging, and imagination.

Modern Style Rooted in Timeless Meaning

Whether in sculpture, drone art, or home décor, Park Woncheol - Shin Dong Rak continue to shape objects that reflect the soul of modern style while honoring traditional forms. Their partnership with Progetti exemplifies how storytelling, craft, and purpose can merge into design objects that are both visually subtle and emotionally powerful—proof that a cuckoo clock can be as poetic as it is punctual.